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The Product Record Page will show you important information about the product you have selected. If the product is a publication then you will have Issues and Sections in the tabs below, if it is an exhibition you will have the Payment Schedule and Halls tabs instead.

https://www.ultimatedb.net/page_6838

Here you can link the product to a demographic by clicking the Link Button.

You can also see a List of all Demographic Types linked to the selected Product.